I'm going to play the devil's advocate here:
The two shops are only 17 miles apart. They share the same customer base, Pittsburgh. Why spend the money stocking, staffing, and maintaining two stores in the same market? Granted, Pitt is one of the state's largest cities, but I don't think you will have to wait in line after they close the Aspinwall store. I would be willing to bet that their loyal customers already patronize both locations to some degree. They will not lose those customers. They might lose the once-in-a-while shopper, but the decrease in operating expenses may easily make this a tolerable loss. On the flip side, they probably split a good sized chunk of their customer base between the two shops when they opened at a second location, rather than attracting mostly new customers.
In my opinion having the two stores never made much sense. IF they want to branch out, put the second shop in a popular destination.
Kev
P.s. I do visti their shop(s) from time to time...