It's a tremendous amount of work to run a brick and mortar, online shop, and produce videos all at the same time. That's not to mention what it takes to be successful at all three. The reality was probably that none of the three were paying the bills and they couldn't ride it out, be that financially or before they burned themselves out.
I'm skeptical that the "saved" shop is going to work out for the new owner. A big part of MF was the personalities and video content. I don't know that someone can pick up where they left off and have the same following. It's kinda like a classic rock band without any of the original members. It was a unique concept, perhaps enough to make a pretty good side gig. Maybe that's how it works out for the new guy. He will have the benefit of knowing what hasn't worked.
