Finally we interviewed Dr. Keith Jones VP of Product Development Consumables at Pure Fishing and author of “Knowing Bass. The Scientific Approach to Catching More Fish” had to say about electroreception in bass: BAM: Have you heard of electroreception and the EChip? Jones: Yes, I am aware of the EChip. As I understand the story, it was originally developed for the recreational/commercial salmon fishery. I guess its creators decided they wanted to expand to a broader market. BAM: Do bass have electroreceptors? And if so, do they use these receptors to hunt or locate prey? Jones: No, bass do not have electroreceptors of any kind. The bass lateral line system, both along the side and spread across the head, is equipped to detect minute water disturbances (acoustic vibrations), not electrical fields. So, no, bass cannot hunt down their prey using the prey’s electrical impulses. BAM: Do the prey that bass target give off these electrical impulses? Jones: Yes. All animals, by virtue of their neuromuscular systems, constantly put off micro-pulses of electricity. BAM: Is there any benefit to this technology in the world of bass fishing? Jones: Sorry, but none that I can think of.