Stag - it must be you. The backing levels are all there on the right.
As an aside, I'm none too sure about the business viability of this company. As others have pointed out, they had expensive forays down material paths (metal, wood) where you normally wouldn't go to start out, or where you at least would figure out a reasonable budget beforehand. Next, they've weighted the backing in such a way that the number of slots for common people (those who want in at the base level - i.e. getting one box) is already full, limited to $100. I realize you can pay $3 more and get the same thing, but I'd almost guarantee they'd pick up more backing if they hadn't created an artificial scarcity at that base level. I'd rather have 200 backers at $12 than 100 backers at $12, 50 backers at $15, and 50 (non)-backers that decided not to participate because they didn't want to ante up the extra $3.