S
Sylvaneous
Active member
- Joined
- Sep 11, 2006
- Messages
- 922
I'm wondering how much longer American made fly rods will remain a dominant element in the market, or a dominant part of the market. Fly Rod & Reel, (I think) had a blurb about this, a musing of sorts. I want to hear your reflection on the issue.
My take is this: Asian rods (Korea and China from what I can tell) were originally down-market rods and small company rods. A company nobody ever heard of would show up with rods for somewhere around $200 or less. As I remember, Redington started its climb. Nobody really considered a flyrod as a foreign-made item, that I could tell. I was surprised when I bought an economical 4 wt and found "Made in Korea" on the butt.
Now things are much more upscale. Major suppliers are completely foreign. See Redington and TFO. Winston has gone down-market with the Vapor and Ascent rods from China. Powell is maybe the first real sell-out. Unable to succeed on its own with outstanding rods (I have an LGA which is a favorite to this day) it went completely foreign. Asian has now gone up-market and has begun to succeed as simply great performance rods. Powell sells $500 rods from China and Redington's CPS (I own one) won a "Kudos" award.
American made rods now only seem able to compete. The tippy-top level American rods certainly could not sell in the volumes support rod companies as we see them now. Sticking by that, they will receede into the background as Thomas & Thomas has and as Scott seems to be doing. The question I ask is, "How many $650 fly rods can these companies sell each year?" Myself, I give the Made in the USA label a lot of weight. But when it comes to laying down my hard earned and ever-lessening cash, I find my choices made for me. It's tought to go American when $300 buys all the performance that $450 buys. I'd hate to see trully good to great American fly rods become more like cane rods today; an expensive extravigance. I'm afraid that really great Sages and the like will be like a Honda race car. It will generate lots of discussion and a 'fan base' but be nearly beyond even the ardent flyfisher's grasp.
My take is this: Asian rods (Korea and China from what I can tell) were originally down-market rods and small company rods. A company nobody ever heard of would show up with rods for somewhere around $200 or less. As I remember, Redington started its climb. Nobody really considered a flyrod as a foreign-made item, that I could tell. I was surprised when I bought an economical 4 wt and found "Made in Korea" on the butt.
Now things are much more upscale. Major suppliers are completely foreign. See Redington and TFO. Winston has gone down-market with the Vapor and Ascent rods from China. Powell is maybe the first real sell-out. Unable to succeed on its own with outstanding rods (I have an LGA which is a favorite to this day) it went completely foreign. Asian has now gone up-market and has begun to succeed as simply great performance rods. Powell sells $500 rods from China and Redington's CPS (I own one) won a "Kudos" award.
American made rods now only seem able to compete. The tippy-top level American rods certainly could not sell in the volumes support rod companies as we see them now. Sticking by that, they will receede into the background as Thomas & Thomas has and as Scott seems to be doing. The question I ask is, "How many $650 fly rods can these companies sell each year?" Myself, I give the Made in the USA label a lot of weight. But when it comes to laying down my hard earned and ever-lessening cash, I find my choices made for me. It's tought to go American when $300 buys all the performance that $450 buys. I'd hate to see trully good to great American fly rods become more like cane rods today; an expensive extravigance. I'm afraid that really great Sages and the like will be like a Honda race car. It will generate lots of discussion and a 'fan base' but be nearly beyond even the ardent flyfisher's grasp.