I agree that Allan has helped in the way of access and setting a precedent and his shop is in an ideal location.
However, I've been in there about 30 times and even though I was looking to buy something he doesn't have much. It is his perogative, but I just feel he could do SO much better if he carried some more "stuff"...
With that said, TCO decided to target the entire Central PA market with their State College store. It sounds like it is working out decently for them.