Register now on PaFlyFish.com! Login
HOME FORUM BLOG PHOTOS LINKS


Sponsors

Browsing this Thread:   1 Anonymous Users





Another change for Ross Reels

Joined:
2011/8/25 14:57
From Upper Bucks
Posts: 243
Offline
Mayfly Group, LLC, Colorado Springs, Colo., will acquire the Manchester, Vermont-based Orvis Company’s Ross Reels subsidiary effective Jan. 1, 2014. Mayfly operates various sporting brand names including Abel Automatics, Inc., the manufacturer of Abel fly reels and accessories in Camarillo, Calif.

Terms of the transaction were not disclosed.

Orvis acquired Ross Reels from 3M in June 2013 as part of an acquisition that also brought flyline manufacturer Scientific Anglers under Orvis ownership. Based in Montrose, Colo., Ross Reels produces mid-priced fly reels. Since acquiring Ross, Orvis has developed a clear growth strategy for its Scientific Anglers brand, while concurrently struggling to integrate the Ross Reels brand into its own reel business. “It became clear that Ross is not a strong fit for Orvis’ long term strategy,” according to Jim Lepage, President of the Orvis subsidiary operating both Scientific Anglers and Ross Reels.

Mayfly is an Arizona-based holding company with offices in both Colorado and Nevada.

“With the help of the Abel engineering team, the Ross brand will be updated and new products added; in addition, Ross will re-introduce selected reels from its former product lineup,” said David Dragoo, president of Mayfly.

“Mayfly Group is honored to be associated with Ross Reels, an iconic fly fishing brand. We hope to expand upon the creativity and quality of the brand developed by founder Ross Hauck more than 40 years ago,” said Dragoo.

“We respect the company’s strong tradition, outstanding workforce, well-run factory and quality products. We are happy to have found a strategic buyer that can give Ross Reels the attention it deserves and look forward to seeing it prosper and grow in the years to come. We wish Ross and its employees nothing but the best,” Lepage said.

According to the Mayfly Group’s mission statement, their goal is “to provide outdoor enthusiasts with the best and most dependable products in the world while engaging in efforts to protect and sustain our natural environment.” The investment group plans to use its “combined resources to help our companies with market penetration and capital investment. Mayfly is seeking additional investment opportunities in the fly fishing and related outdoor markets,” said Dragoo.

Posted on: 12/24 13:10


Re: Another change for Ross Reels

Joined:
2013/6/7 9:31
Posts: 334
Offline
I wonder why such a flip occurred with orvis?

Posted on: 12/24 13:17


Re: Another change for Ross Reels

Joined:
2010/2/15 19:09
From Ohio
Posts: 740
Offline
I would guess Orvis wanted SA and not Ross from the get go. Buy both, sell Ross for more than they paid for it and get SA for the difference; not a bad deal. Who knows what actually happened, just my guess. It's what I would have done if I had engineered the deal.

Posted on: 12/24 17:21


Re: Another change for Ross Reels

Joined:
2006/9/9 16:08
From Erie Co.
Posts: 523
Offline
#1 selling reels + made over seas(lower overhead/wage packages) = Higher profits

Posted on: 12/26 20:13


Re: Another change for Ross Reels

Joined:
2006/9/9 11:22
From New Castle, PA
Posts: 1678
Offline
Interesting. I've been told by an Orvis dealer that Abel will soon be manufacturing some high end reels for Orvis. Most notably a new CFO model.

Kevin

Posted on: 12/27 0:45


Re: Another change for Ross Reels

Joined:
2009/10/11 21:04
From Southeastern Pa
Posts: 1005
Offline
this group has worked well with abel and I am sure will do the same for Ross. Orvis could have shut ross' doors but out of respect for a well known USA made brand they did the right thing and searched for an appropriate buyer.

My guess is that when 3M wanted out of the FF world it was a package deal: you take SA (which is highly profitable and makes a lot of lines for a lot of different companies) along with Ross (which maybe is a little less profitable and is not solely FF). Orvis wasn't sure what to do with Ross but instead of being the big bad company everyone expects them to be they made a pretty smart move by selling Ross to a buyer who A) already is running a reel company and B) is already friendly and has worked with orvis in the past.

Basically they made a really smart move and saved a great American reel company at the same time.

Posted on: 12/28 22:47
_________________
Invictus Maneo www.keystoneflyguides.com


Re: Another change for Ross Reels

Joined:
2006/9/9 11:22
From New Castle, PA
Posts: 1678
Offline
Orvis didn't keep Ross alive out of the goodness of their hearts. They wanted to get some of their money back, and the brand still has value, so they sold it.

Posted on: 1/1 9:05


Re: Another change for Ross Reels

Joined:
2012/1/13 15:28
From Ferguson Twp.
Posts: 2595
Offline
I think this is true, it's usually all about the money. It's buisness first, that building and those people got lucky.

Posted on: 1/1 10:23
_________________
There is a need to fish, to be in the water. It soothes the soul...






You can view topic.
You cannot start a new topic.
You cannot reply to posts.
You cannot edit your posts.
You cannot delete your posts.
You cannot add new polls.
You cannot vote in polls.
You cannot attach files to posts.
You cannot post without approval.

[Advanced Search]





Site Content
Login
Username:

Password:

Remember me



Lost Password?

Register now!
Stay Connected

twitterfeed.com facebook instagram RSS Feed

Sponsors
Polls
Will you be fly fishing this autumn?
Yes 95% (139)
No 0% (0)
Thinking about it 4% (6)
_PL_TOTALVOTES
The poll closed at 2014/10/31 17:56
1 Comment





Copyright 2014 by PaFlyFish.com | Privacy Policy| Provided by Kile Media Group | Design by 7dana.com