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Another change for Ross Reels

2011/8/25 14:57
Posts: 258
Mayfly Group, LLC, Colorado Springs, Colo., will acquire the Manchester, Vermont-based Orvis Company’s Ross Reels subsidiary effective Jan. 1, 2014. Mayfly operates various sporting brand names including Abel Automatics, Inc., the manufacturer of Abel fly reels and accessories in Camarillo, Calif.

Terms of the transaction were not disclosed.

Orvis acquired Ross Reels from 3M in June 2013 as part of an acquisition that also brought flyline manufacturer Scientific Anglers under Orvis ownership. Based in Montrose, Colo., Ross Reels produces mid-priced fly reels. Since acquiring Ross, Orvis has developed a clear growth strategy for its Scientific Anglers brand, while concurrently struggling to integrate the Ross Reels brand into its own reel business. “It became clear that Ross is not a strong fit for Orvis’ long term strategy,” according to Jim Lepage, President of the Orvis subsidiary operating both Scientific Anglers and Ross Reels.

Mayfly is an Arizona-based holding company with offices in both Colorado and Nevada.

“With the help of the Abel engineering team, the Ross brand will be updated and new products added; in addition, Ross will re-introduce selected reels from its former product lineup,” said David Dragoo, president of Mayfly.

“Mayfly Group is honored to be associated with Ross Reels, an iconic fly fishing brand. We hope to expand upon the creativity and quality of the brand developed by founder Ross Hauck more than 40 years ago,” said Dragoo.

“We respect the company’s strong tradition, outstanding workforce, well-run factory and quality products. We are happy to have found a strategic buyer that can give Ross Reels the attention it deserves and look forward to seeing it prosper and grow in the years to come. We wish Ross and its employees nothing but the best,” Lepage said.

According to the Mayfly Group’s mission statement, their goal is “to provide outdoor enthusiasts with the best and most dependable products in the world while engaging in efforts to protect and sustain our natural environment.” The investment group plans to use its “combined resources to help our companies with market penetration and capital investment. Mayfly is seeking additional investment opportunities in the fly fishing and related outdoor markets,” said Dragoo.

Posted on: 2013/12/24 13:10

Re: Another change for Ross Reels

2013/6/7 9:31
Posts: 383
I wonder why such a flip occurred with orvis?

Posted on: 2013/12/24 13:17

Re: Another change for Ross Reels

2010/2/15 19:09
From Ohio
Posts: 782
I would guess Orvis wanted SA and not Ross from the get go. Buy both, sell Ross for more than they paid for it and get SA for the difference; not a bad deal. Who knows what actually happened, just my guess. It's what I would have done if I had engineered the deal.

Posted on: 2013/12/24 17:21

Re: Another change for Ross Reels

2006/9/9 16:08
From Erie Co.
Posts: 586
#1 selling reels + made over seas(lower overhead/wage packages) = Higher profits

Posted on: 2013/12/26 20:13
"Changing existing regulations,Promoting harvest,Providing fewer stocked trout to the streams,and lowering licenses 1$ does little to give me confidence the current Executive Director, Commissioners and Staff know what they are doing."

Re: Another change for Ross Reels

2006/9/9 11:22
From New Castle, PA
Posts: 1883
Interesting. I've been told by an Orvis dealer that Abel will soon be manufacturing some high end reels for Orvis. Most notably a new CFO model.


Posted on: 2013/12/27 0:45

Re: Another change for Ross Reels

2009/10/11 21:04
From Southeastern Pa
Posts: 1105
this group has worked well with abel and I am sure will do the same for Ross. Orvis could have shut ross' doors but out of respect for a well known USA made brand they did the right thing and searched for an appropriate buyer.

My guess is that when 3M wanted out of the FF world it was a package deal: you take SA (which is highly profitable and makes a lot of lines for a lot of different companies) along with Ross (which maybe is a little less profitable and is not solely FF). Orvis wasn't sure what to do with Ross but instead of being the big bad company everyone expects them to be they made a pretty smart move by selling Ross to a buyer who A) already is running a reel company and B) is already friendly and has worked with orvis in the past.

Basically they made a really smart move and saved a great American reel company at the same time.

Posted on: 2013/12/28 22:47
Invictus Maneo

Re: Another change for Ross Reels

2006/9/9 11:22
From New Castle, PA
Posts: 1883
Orvis didn't keep Ross alive out of the goodness of their hearts. They wanted to get some of their money back, and the brand still has value, so they sold it.

Posted on: 2014/1/1 9:05

Re: Another change for Ross Reels

2012/1/13 15:28
From Ferguson Twp.
Posts: 2845
I think this is true, it's usually all about the money. It's buisness first, that building and those people got lucky.

Posted on: 2014/1/1 10:23
There is a need to fish, to be in the water. It soothes the soul...

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